login to your ScoreCEO portal. Go to referrals, click on form snippet, click on create new, give the web form a unique form name, enter the return url (return url is the url or web address that you want the user filling out the web form to go to after they have clicked on the submit or call to action button on the form), enter the error url (the Error url or address you want the user to go to if an error has occurred creating the form). then hit save. ScoreCEO will create the HTML code needed by any form in order to add a lead to SocreCEO.(the fields that ScoreCEO asks for by default are Name, last name, email, phone #, zipcode )